The Bay Area Has A Middle Eastern Pizza No One Knew Exists

How do you get people to try something that looks like pizza but isn’t quite pizza?

Eidref visits Manakish Oven and Grill in San Jose to learn about this Middle Eastern flatbread and the story behind the business. From making dough in-house to introducing customers to new flavors, the owners share how they built their business and why great food alone isn’t enough to get discovered.

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Highlights:
0:00 – Is It Pizza or Something Else?
0:18 – Bringing Manakish to the Bay Area
0:38 – Making the Dough and Sauces From Scratch
0:54 – Cheese, Pepperoni & a Three-Minute Bake
1:10 – The Soft, Crispy Texture of Manakish
1:24 – Bringing the Flavors of Home to California
2:18 – How Online Ordering Helped Grow the Business
2:23 – Building a Branded App for Loyal Customers
2:35 – Generating Nearly $500K a Year in Online Sales
2:58 – What Wasn’t Working Before
3:12 – Taking a Chance on a New Solution
3:36 – Why Sometimes You Just Have to Take the Risk
4:00 – Seeing Results Within the First 10 Days
4:31 – How Do You Explain Manakish to First-Time Customers?
4:51 – Getting People to Understand a New Kind of Flatbread
5:20 – One Taste Can Turn Someone Into a Lifelong Fan
5:45 – Why Being Discoverable Matters for Halal Food
5:54 – Why Great Food Alone Isn’t Enough
6:21 – What Does It Take to Run a Successful Restaurant?
6:21 – Using Technology to Compete With Bigger Restaurant Brands
7:01 – Building a Website Without Spending Thousands
7:08 – The Lesson Behind Their Growth

Follow Them:
https://www.instagram.com/manakishoven/
https://manakishoven.com/
https://www.facebook.com/manakishwalnutcreek/

DM @whatsgooddoughhttps://www.instagram.com/whatsgooddough/
email me: claire@whatsgooddough.com

Topics:
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