Today we are in the kitchen with with Max Blachman-Gentile—an alum of Tartine and Roberta’s—who’s opening one of San Francisco’s most exciting new restaurants: Jules.

In this video, Max walks me through his intentional process for making a pizza that’s crispy on the outside and tender on the inside—a balance so many of us strive for but rarely perfect.

From mixing techniques and fermentation strategy to flour selection and topping execution, Max shares how California’s rule-breaking pizza culture inspired him to bend tradition while honoring the craft.

If you’re serious about pizza—whether you’re a pro, a pop-up operator, or a passionate home baker—you’ll love the insights and techniques Max shares in this video.

📍 Visit Jules Pizza in San Francisco
237 Fillmore St, San Francisco, CA 94117
Follow them on Instagram: https://www.instagram.com/jules.pza/

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