This is Part 2 of a 2-Part Series with Peggy Paul Casella!
In this episode, Peggy talks about search engine optimization (SEO) and how to use it in the right way to attract more traffic to your website. Although SEO is definitely important, it is not the be-all and end-all. Businesses should instead focus on creating high-quality content, while keeping SEO guidelines in mind.
Highlights:
🔍 SEO involves presenting internet content based on Google’s guidelines to get extra attention and rank higher in search results.
📨 Don’t be afraid to ask for what you deserve.
🚫 Over-optimizing, or keyword stuffing, by excessively inserting keywords into content can lead to lower search engine rankings and can make your articles look inauthentic.
💻 Keep SEO optimization in mind, but focus first and foremost on creating quality content that stands the test of time.
🌐 Take advantage of all the free resources, softwares, and sites available.
Audio Podcast Available at https://bit.ly/3ENnWkp
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