Sept. 14, 2026

Booked a $10k Wedding. Practiced By Making Pizza For 200 People

Booked a $10k Wedding. Practiced By Making Pizza For 200 People

What Does It Really Take to Land High-Paying Pizza Catering Clients?
In this episode, Eidref breaks down one of his toughest catering events, what he learned from serving 176 people, and why he’s decided to step away from catering to focus on building a media company.
Highlights:

0:52 – The Catering Event That Didn’t Go as Planned
1:30 – Why a “Bad” Catering Gig Can Still Be a Win
1:38 – What Serving 176 People Taught Him
2:10 – Why the Next 100-Person Event Feels Easier
2:17 – Bringing in Extra Hands for a Smoother Service
2:28 – How Experience Builds Confidence
2:36 – How to Land Higher-Paying Catering Clients
2:58 – From $40 Per Person to $75 Per Person
3:12 – Why Your Pizza Brand Can Help You Charge More
3:24 – Building a Pizza Brand on Instagram
3:43 – Why Your Pizza Has to Look Good AND Deliver
3:54 – Starting Small to Build Confidence & Content
4:14 – Believing in Your Product
4:35 – Knowing When Your Pizza Is Good Enough to Sell
4:48 – Why This Might Be His Last Catering Gig
4:52 – Choosing a Media Company Over Catering
5:27 – The Real Cost of Taking on More Catering Jobs
5:59 – Why You Can’t Give 100% to Two Growing Businesses
6:06 – Saying No to a $100-Person Catering Gig
6:14 – Focus Means Eliminating Options
6:34 – Choosing the Bigger Long-Term Goal
7:12 – What Eidref Wants You to Take From the Journey
8:19 – Was This His Smoothest Catering Event?
8:30 – Learning From a Tough Catering Gig
8:57 – What Serving 176 People Taught Him
9:03 – Why the Next 100-Person Catering Will Be Easier
9:12 – Why He’s Bringing a Fourth Person
9:40 – Feeling Confident Going Into the Next Event
9:58 – How to Land Higher-Paying Catering Clients
10:04 – How Much He Charges for Catering
10:39 – Investing in Your Pizza Brand
10:51 – Why a Strong Instagram Presence Can Help You Charge More
11:21 – Why Experience Builds Confidence
11:32 – Believing in Your Pizza Product
12:03 – Why He’s Quitting Catering
12:16 – Building a Media Company
12:23 – The Real Cost of Taking on More Catering Jobs


Thank you to our show sponsors:
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email me: claire@whatsgooddough.com
Topics:
pizza catering, pizza catering business, pizza catering tips, pizza catering pricing, catering business, catering clients, high-paying catering clients, pizza business, pizza brand, pizza marketing, Instagram pizza marketing, pizza influencer, food influencer, personal branding, catering business growth, pizza business growth, catering event tips, catering experience, catering confidence, pizza entrepreneur, food business, restaurant business, small business growth, entrepreneurship, business mindset, knowing when to say no, business focus, building a media company, What’s Good Dough, Eidref