Sept. 28, 2026

He Sold 800k Pizzas on DoorDash. Did He Actually Make Money?

He Sold 800k Pizzas on DoorDash. Did He Actually Make Money?

What happens when a pizza business gets too big for the systems that got it there?
Eidref sits down with Marc from Square Pie Guys to talk about what happens when a pizza business really starts to scale. From selling more than 800,000 pizzas on DoorDash to opening multiple locations, Marc shares the expensive lessons, growing pains, maintenance issues, and the challenge of relying on third-party delivery apps while building a stronger direct relationship with customers.
Highlights:
0:00 – From Pop-Up to 800,000+ Pizzas on DoorDash
1:32 – Making the Iconic Square Pie Guys Pizza
2:18 – Over 1 Million Pizzas Sold
2:48 – The Reality of Growing a Multi-Million-Dollar Business
3:20 – When Growth Means Taking on Too Much
3:49 – Finding a Way Forward After Expanding Too Quickly
4:00 – Why Problems Multiply as You Add More Locations
4:35 – The $500 Maintenance Check That Can Prevent a $20K Bill
5:32 – How Fearlessness Can Drive Business Growth
5:59 – The Cheese Behind Square Pie Guys’ Pizza
6:32 – How Third-Party Apps Influence Pizza Pricing
7:46 – Can Square Pie Guys Ever Get Off Delivery Apps?
8:00 – Building Direct Customer Relationships
8:10 – Why Content Marketing Could Reduce Dependence on Delivery Apps
8:30 – Why Customers Ordering Direct Can Help Restaurants
Follow them:
https://www.squarepieguys.com/
https://instagram.com/squarepieguys
https://www.facebook.com/squarepieguys/
https://www.tiktok.com/@squarepieguys?lang=en
https://www.reddit.com/r/SquarePieGuys/
Thank you to our show sponsors:
Bacio Cheese:
https://bit.ly/3FmQ3up
Corto:
https://bit.ly/457DNII
Patreon Page: patreon.com/whatsgooddough
DM @whatsgooddoughhttps://www.instagram.com/whatsgooddough/
email me: claire@whatsgooddough.com
Topics:
Square Pie Guys, Marc, Eidref, What’s Good Dough, Square Pie Guys pizza, Bay Area pizza, San Francisco pizza, Walnut Creek pizza, Palo Alto pizza, square pizza, Detroit style pizza, pizza business, pizza restaurant, pizzeria business, pizza entrepreneurship, restaurant growth, restaurant scaling, scaling a pizza business, restaurant expansion, third party delivery apps, DoorDash pizza, restaurant delivery, direct ordering, restaurant marketing, content marketing for restaurants, pizza marketing, restaurant operations, restaurant maintenance, restaurant profitability, pizza business growth, pizzeria owner, restaurant owner, food business, independent pizzeria, pizza industry