This is Part 1 of a 2-Part Series with Peggy Paul Casella!
Peggy Paul Casella, author, recipe developer, and internet whiz, recounts her journey in building a successful Pizza blog. She talks about how she develops recipes, and helps other chefs write theirs, with the aim to “de-snobbify” pizza- making pizza-making fun and accessible to all.
Highlights:
🍕 Peggy’s love for food and experimentation led her to launch her blog, Thursday Night Pizza, where she shares homemade pizza recipes and tips.
🥣 Peggy’s recipe development process involves a lot of trial and error. She finds that the more experience she has, the quicker it is for her to develop these recipes.
📝 Peggy writes recipes as foundationally basic as possible because she believes that they should be accessible to all kinds of people.
🗣️ The key to good communication is clarity.
📈 Don’t follow social media trends that feel inauthentic. There’s no one right way to do social media.
Audio Podcast Available at https://bit.ly/3ENnWkp
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