Inside the SD Pizzeria That Did $3M Their First Year (Odie's Pizza)

What happens when a pizza shop expects to do $6,000 a day... but ends up doing $16,000?

In this episode, Eidref visits Odie's Pizza in San Diego and sits down with founder Odie O’Connor to discuss one of the fastest-growing pizza concepts in Southern California.

From building a vegan Detroit-style pizza brand in Portland to launching a surf-inspired sourdough pizza shop that generated over $1 million in its first few months, Odie shares the systems, mindset, and lessons behind scaling a high-volume restaurant. This conversation covers dough production, team building, customer service, expansion plans, and the mental challenges that come with explosive growth.

Highlights:
0:00 – Crushing Projections: From $6K Days to $16K Days
0:20 – Producing Up to 800 Pizzas Per Day
0:50 – The Dough System Powering High Volume
1:20 – Why Odie Returned to San Diego
1:50 – Building a Surf, Skate & Punk Rock Pizza Brand
2:20 – The Unexpected Explosion in Sales
2:50 – Scaling Without Selling Out
3:20 – Managing a 22-Person Team During Peak Service
3:40 – Redefining What's Possible in a Small Space
4:00 – What Good Dough Means to Odell
4:30 – High Hydration, Long Fermentation & Sourdough
5:00 – Switching From Conveyor Ovens to PizzaMaster Ovens
5:40 – The Hardest Part of Running a High-Volume Restaurant
6:20 – Training Pizza Makers Under Pressure
6:50 – Handling Customer Complaints the Right Way
7:30 – Why Great Customer Service Builds Loyalty
8:00 – Growing From Pop-Up to Food Truck to Brick & Mortar
8:40 – Why Starting Small Matters
9:00 – The Pizza That Defines Odie's
9:30 – Expanding to a Second Location
10:00 – Raising Capital and Scaling the Brand
10:40 – Surpassing First-Year Revenue Goals
11:20 – The Reality of Overnight Success
11:50 – Managing Stress as an Entrepreneur
12:30 – Therapy, Mindset, and Staying Present
13:10 – What If Everything Goes Right?
13:40 – Gratitude, Success, and Building Something You Love

Follow them:
https://www.instagram.com/odiespizza/
https://www.odiespizza.com/

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Bacio Cheese:
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